LinkedIn Shares Technical Guidelines to Boost Video Performance
LinkedIn is placing a growing emphasis on video content, with the platform reporting a 36% year-over-year increase in watch time during 2024. Video posts are also outperforming other content formats, generating 1.4 times more engagement on average, according to internal data. While users cannot directly upload content to LinkedIn’s immersive video feed, videos may still appear there if they meet quality and relevance standards. As LinkedIn explains, “The immersive video feed features content based on the quality and relevance of existing videos on LinkedIn.”
In line with this growth, LinkedIn has released detailed technical specifications and content recommendations for creators aiming to improve video performance on the platform. The move is intended to help users better tailor their uploads to fit the platform’s evolving video ecosystem, which increasingly favors short-form content. This comes shortly after the release of the dedicated mini-site meant to encourage more video content, making this the second time that LinkedIn has started nudging creators to consider making video content.
Key technical parameters include a maximum video file size of 5 GB and a maximum length of 15 minutes. LinkedIn supports resolutions ranging from 256×144 up to 4096×2304, and allows frame rates between 10 and 60 frames per second. Videos should also maintain a bitrate between 192 Kbps and 30 Mbps and fit within an aspect ratio range of 1:2.4 to 2.4:1. The platform has also issued a guide to help users avoid having critical visual elements obscured by on-screen UI elements, highlighting specific “safe zones” within the video frame.
As video content becomes increasingly more important on LinkedIn, it’s very likely that more resouces like this will be added to the platform. There is a good chance that LinkedIn may even recieve updates to how its video content functions in the future – but, like any social platform, it all depends on how successful this new venture actually is in the long term.
