LinkedIn Rolls Out Video Content Tips Resource

LinkedIn has released a new resource aimed at helping users optimize their content strategy on the platform. The Create on LinkedIn mini-site, launched earlier this month, compiles practical guidance for posting effectively, from general best practices to content format tips – including a dedicated section on video content creation.

Designed as a central reference hub, the mini-site outlines why content creation matters on LinkedIn and offers targeted advice for improving engagement. It breaks down key elements of successful posts, such as clarity, tone, and consistency, providing users with tools to better connect with their audiences.

Notably, the platform has placed a strong emphasis on video content, which has become an increasingly popular format. LinkedIn reports that video watch time is up 36% year-over-year and that video posts typically see 1.4 times more engagement than other types of content. In response to this trend, the new mini-site features a section dedicated entirely to video, offering performance tips, optimal length suggestions, and technical specifications for creators.

In addition to content guidance, the mini-site links to related LinkedIn Learning courses, allowing users to explore deeper educational resources on building a strong platform presence. Whether users are new to LinkedIn or seasoned content creators, the company suggests there’s value in reviewing the updated strategies – especially as user behavior and algorithm priorities continue to evolve, especially towards the ever-growing video format.