Pinterest Unveils Strategic Playbook to Boost Holiday Sales

With the holiday shopping season approaching, Pinterest has released a comprehensive guide aimed at assisting marketers in optimizing their campaigns for Black Friday and Cyber Monday. The platform emphasizes the importance of understanding its user base and leveraging its unique features to drive sales.

According to Pinterest, their users are not impulsive shoppers but rather planners and decision-makers. Data from the previous year indicates that 76% of Pinterest’s monthly audience engaged in Black Friday or Cyber Monday shopping, a figure 30% higher than non-users. This insight underscores the platform’s potential as a valuable tool for reaching prepared and motivated buyers during peak shopping periods.

Most of the advice included in the playbook follows a three-step strategy of optimization, better highlighting of discounts, and more automation within Pinterest’s own systems. The holiday season hub contains numerous examples of how different brands have been able to capitalise on past holiday seasons, with advice on how their strategies playd out and the way that they used Pinterests’ tools to better advertise their products.

Alongside this is the 2025 festive webinar, which itself contains a number of strategies and learning exercises meant to give better guidance for the holiday season. This more hands-on approach comes directly from Pinterest’s team, meaning that the information within is based on actual data from the platform rather than third-party marketing guides.