X Rebrands Business Subscription, Introduces Tiered “Premium Business” Plans

X has overhauled its business subscription offering, renaming its “Verified Organizations” plan to “Premium Business” and expanding it into multiple tiers. The move aims to give brands and organizations more flexibility in how they invest in their X presence.

Under the refreshed structure, Premium Business now comprises at least two pricing tiers (with prices dependent on region). The Basic tier runs around US $200/month, while the Full Access setup is priced at US $1,000/month, which matches the pricing of the prior single-tier organization package. The Basic option gives organizations an entry point that wasn’t previously available.

X says Premium Business includes a suite of upgrades over regular accounts: businesses receive a gold checkmark (a trust symbol), affiliate badges to distinguish connected accounts, advanced impersonation defense, and fast VIP human support. The offering also unlocks features such as SuperGrok access, real-time brand or industry monitoring tools, and recruitment/enhancement utilities.

In addition to the renaming and tier structure, X is rolling out a marketplace for trading @handles, allowing organizations to bid on previously unused or vacated usernames. Though X hasn’t confirmed pricing details, the platform previously floated the idea of auctioning premium handles for prices reaching US $50,000.