Pinterest Expands Academy With New Certifications and Badges for Marketers
Pinterest has updated its Pinterest Academy education platform with additional certifications and badge options aimed at helping marketers demonstrate expertise in Pin-based campaigns. The move adds to the platform’s growing suite of educational tools designed to support businesses and individuals in leveraging Pinterest for marketing.
The headline addition is a new “Media Planner” certification. According to Pinterest, the course allows participants to highlight their ability to “create smart strategies, uncover audience insights and deliver powerful outcomes for clients and brands.” The program combines study materials with an exam that tests participants on how to use Pinterest’s various tools to drive results.
This joins Pinterest’s existing certification offerings, which include “Advertising Essentials”, “Media Buyer Certification”, and “Performance Essentials”. Each of these programs enables users to earn official credentials that can be shared on websites or professional profiles to showcase their knowledge of the platform’s marketing ecosystem.
Pinterest has also introduced a new badge for the Performance Essentials course, its entry-level program. Participants complete the educational module and a 20-question quiz to earn a digital badge that signals their foundational understanding of campaign setup, optimization, and measurement.
To broaden access, Pinterest is now offering the Performance Essentials courses in additional languages, while the Media Planner certification is available in French, German, Spanish, Portuguese, and Japanese. All courses and exams remain free of charge.
With more than 578 million monthly shopping-focused users, Pinterest continues to position its educational offerings as a way for marketers to sharpen skills and better engage audiences. By expanding its certification programs, the platform is providing more opportunities for professionals to validate their expertise in Pin marketing and media planning.
