LinkedIn Rolls Out Adobe Express Integration to Simplify Video Ad Creation

LinkedIn has launched a new integration with Adobe Express, aimed at streamlining the production and deployment of video content for B2B marketing campaigns. The feature allows Adobe Express users to create videos and visual assets tailored specifically for LinkedIn, then push them directly into their LinkedIn ad accounts without the need for separate downloads or manual uploads.

This integration includes access to a growing library of LinkedIn-optimized video templates and AI-powered design tools within Adobe Express. Once a video is complete, users can publish it directly to their LinkedIn Ads media library with a single click. According to LinkedIn, this setup is designed to eliminate friction from the creative-to-campaign workflow and reduce time spent on formatting or file management.

Given LinkedIn’s recent focus on users creating video content and the associated trends, it isn’t a surprise that the platform wants video creation tools on-hand for its users. LinkedIn reports that video posts receive 1.4 times more engagement than other types of content and are 20 times more likely to be shared. Year-over-year, video viewership on the platform is also up by 36%.

The Adobe integration follows a similar update in April, when LinkedIn added custom video template support for Canva. Both partnerships signal LinkedIn’s push to make video creation more accessible to brands and marketers, particularly as the platform leans further into visual and multimedia content. With video increasingly shaping B2B communication and LinkedIn expanding its video infrastructure – including a dedicated video feed – the new Adobe Express tool offers brands another option for standing out in a crowded content landscape.