X Partners with Prediction Market Platform Polymarket

X announced a new partnership on Friday with Polymarket, officially naming it the site’s prediction market partner. The collaboration aims to fuse real-time prediction data with social media insights, creating an integrated product that delivers live, data-driven analysis on trending topics and events.

Polymarket, which launched in 2020, allows users to speculate on real-world outcomes — from political elections to pop culture events — using cryptocurrency. In 2024 alone, the platform processed more than $8 billion in prediction volume. The new partnership with X signals a move to bring that data to a broader audience and contextualize it with content from X and analysis from Grok, the AI assistant developed by xAI.

While exact details of the integration have not been fully disclosed, the companies said they are building “an integrated product to deliver data-driven insights and recommendations.” This includes live annotations of market changes, commentary from Grok, and relevant posts from across X. ccording to Polymarket’s CEO Shayne Coplan, the combination of prediction market data with AI and social media will allow users to “make instant sense of breaking news and make informed decisions about the future.”

This move is part of a broader effort by X to expand beyond traditional social media and deepen its role in news, analysis, and real-time information delivery. While Polymarket has the resources for this kind of fast news-sharing at such a large scale, it’s not currently clear how much of the market speculation functionality will be brought to X – it could simply be a way to share prediction statistics, or it could make X an active platform for speculative wagers.