Snapchat Launches Economic Times Report on India’s Gen-Z

Snapchat has introduced a new initiative aimed at unpacking the behaviors, preferences, and brand interactions of Gen Z users in India. In partnership with The Economic Times and supported by data from Kantar, the platform has launched the first in a series of reports dedicated to understanding this growing demographic.

The report series, which will be updated quarterly, seeks to become a consistent resource for marketers aiming to engage with young Indian consumers. It features data-driven insights into what drives Gen Z’s engagement, loyalty, and perception of brands across various sectors.

According to Snap, the initiative provides “a deep dive into the evolving mindsets, values, and sentiments shaping how this generation thinks, feels, and connects with brands.” The report will include brand performance indices, comparative charts, and thematic summaries that reflect the values and cultural context shaping Gen Z in India.

Beyond serving as a market snapshot, Snapchat aims to establish this series as a strategic resource for brands looking to stay relevant to this audience. The company notes that the report will act as a “trusted, ongoing pulse check” into what young people in India prioritize and how their brand relationships evolve.

The first installment of the report is now available through The Economic Times, with further updates scheduled for the coming weeks. Subsequent editions will continue to monitor shifts in sentiment and consumer behavior, offering industry professionals a recurring benchmark for youth engagement in one of the world’s largest and youngest digital markets.