Reddit Launches New Profile Tools for Business Users

Reddit has rolled out new features aimed at enhancing the visibility and engagement capabilities of brands using Reddit Pro, its toolset tailored for businesses navigating the platform’s vast community ecosystem.

As part of the update, Reddit Pro users can now access auto-generated profile bios, created based on a business’s website. Upon signing up, companies will be offered multiple suggested descriptions to streamline profile setup and present a more consistent brand identity.

Additionally, businesses can now highlight community content on their profiles. This includes showcasing user posts and comments that mention or relate to the brand. Another key feature is the ability to cross-post relevant conversations from Reddit Pro’s Trends Tab – a tool launched earlier this year that helps businesses monitor discussions by tracking keywords and phrases across the platform.

“Businesses of all sizes have an opportunity on Reddit, where over half of all online purchasing conversations take place,” said Jim Squires, EVP of business marketing and growth at Reddit. “Our new Reddit Pro profile tools are helping them build presence and credibility with greater ease and confidence.”

These developments reflect Reddit’s broader strategy to grow its enterprise offerings while maintaining a user-driven community ethos. The company’s latest financial results underscore its momentum: Reddit reported $392.4 million in revenue for the last quarter, marking a 61% year-over-year increase. Daily active unique users also rose by 31% to 108.1 million.

The enhancements aim to position Reddit as a more accessible and valuable platform for brands, particularly as online communities continue to influence consumer behavior and brand perception.