Snapchat Study Highlights How Users Engage with Film and TV Content

Snapchat has released a new research report in partnership with the National Research Group, offering insights into how its users engage with film and television content.

According to Snapchat’s findings, engagement with movies and TV shows is a major part of the user experience. The report reveals that over 90% of Snapchat users interact with film or TV content at least once a week, while 66% visit theaters monthly. This strong interest in entertainment also plays a role in social interactions, as many users see movies and TV as a way to connect with friends and family.

The study further indicates that personal recommendations heavily influence purchasing decisions. Friends and family are the top factor in choices related to entertainment-related purchases, such as streaming service subscriptions or snacks for movie nights. This suggests that brands looking to market entertainment content on Snapchat should consider social influence and word-of-mouth engagement as key factors.

Additionally, Snapchatters are highly active in sharing their fandom. According to the study, 75% of respondents enjoy posting about their favorite movies and TV shows, whether by sharing trailers, following actors, or discussing behind-the-scenes content.

The research also highlights that 81% of users remember brands they encounter while engaging with entertainment content, and 77% feel more loyalty to brands that align with their interests. The full report goes into slightly more detail with the exact numbers, and makes it very clear that film and TV could be a powerful advertising avenue for brands that can take advantage of them.