TikTok Releases 2025 Marketing Guides for Ramadan

As Ramadan continues, TikTok has released a comprehensive 30-page marketing guide aimed at helping brands tailor their content and advertising strategies during the holy month. The guide provides detailed insights into user behavior, content preferences, and shopping trends, offering businesses valuable direction on how to engage with audiences on the platform.

The release on the TikTok Ramadan page includes the Ramadan Playbook itself, a separate document of industry insights, and a one-page breakdown that’s ideal for quick reads while planning small-scale campaigns.

One of the key takeaways from the report is the types of content that resonate most with TikTok users during Ramadan. While religious content leads engagement among those taking part in Ramadan, other popular themes include cooking and recipes, shopping, and acts of kindness – highlighting various opportunities for brands to connect with their audience in meaningful ways.

The guide also examines TikTok’s role in consumer purchasing behavior throughout Ramadan. With shopping activity peaking during this period, the platform emphasizes the importance of strategic ad placement and content creation to align with user interests. Additionally, it provides an overview of TikTok’s advertising tools and objectives, though some of these insights are tailored specifically to the Indonesian market.