Threads Tests New ‘Interests’ Feature to Help Users Find Relevant Discussions

Meta’s social media platform Threads is experimenting with a new feature that allows users to add interests to their profiles, making it easier to discover and participate in discussions on specific topics. The feature is designed to connect users with relevant conversations, even if they are not already following people in a particular subject area, such as sports or technology.

This addition builds on Threads’ recent introduction of custom feeds, which enable users to curate and share feeds focused on specific topics or user groups. Both features rely on Threads’ ability to categorize content, allowing users to personalize their experience and engage with discussions that match their interests.

Meta has confirmed that the feature is currently in testing and available only on mobile devices for now. Further details are expected to be released soon. It is very likely that the Interests feature will gradually see updates and tweaks once it launches, so the initial version of the system may still be in testing.

The rollout of personalization tools like interests and custom feeds positions Threads as a stronger competitor to other platforms, particularly Bluesky, which has gained traction for its decentralized model and customizable feed options. Theads actually adjusted their feed system once before to properly rival Bluesky’s feeds, so this isn’t the first time that Threads has made an effort to compete with another platform’s feed customisation so directly.