LinkedIn Tests Focused Network Feed for Improved UX

LinkedIn is experimenting with a new feature that gives users greater control over the content they see in their feeds, aiming to boost engagement. The social platform is testing a dual-tab feed system, which allows users to switch between a default “All” tab, displaying a broad range of content, and a “My Network” tab, which only shows updates from first-degree connections and people or pages they follow.

This move is part of LinkedIn’s ongoing effort to refine user experience by offering more control over content. The “My Network” tab will provide a more focused feed, featuring posts solely from users’ immediate professional connections, which LinkedIn believes could foster more engagement. Research conducted by LinkedIn has shown that users tend to find content from their peers more engaging, which is why the company believes that a dedicated feed of updates from connections could lead to increased interactions.

The new feature is similar in concept to a previous experiment LinkedIn ran in 2022, which tested a more extensive range of feed options to allow users to filter content based on specific interests. However, this new trial is more streamlined, focusing on a simple distinction between the broad feed and the network-focused one.

The feature is being tested for five weeks, and feedback will help determine its future. Additionally, LinkedIn has removed the “Sort” filter on desktop for some users, making the feed more aligned with the mobile app’s default presentation. Despite the changes, the algorithmic feed remains the default, with the “My Network” tab being accessible only through manual selection