LinkedIn Introduces New Metrics for Newsletter Creators

LinkedIn has expanded its newsletter analytics with two new metrics designed to give creators deeper insights into audience engagement. The platform now provides data on email sends and email open rates, allowing users to better assess the effectiveness of their content.

These additions build on LinkedIn’s existing newsletter analytics, which already track article views and subscriber growth. The new metrics include:

• Email sends – The number of subscribers who received an email notification for a specific article.
• Email open rate – The estimated percentage of subscribers who opened the email notification.

While this is a small addition from an outside perspective, it could actually make a big difference in many marketing campaigns. With newsletters continuing to grow in popularity on LinkedIn – engagement was up 47% last year, even before a new set of tools was released – the platform is refining its tools to support creators and businesses looking to maximize their reach. Currently, over 184,000 newsletters are published on LinkedIn, making them a key part of the platform’s professional content ecosystem.

The new insights could help creators fine-tune their distribution strategies, ensuring their content reaches and resonates with their audience. This also aligns with LinkedIn’s broader push into paid promotions for newsletters, allowing users to boost their own content or sponsor another creator’s newsletter to increase visibility.

Beyond the new email metrics, LinkedIn’s analytics suite continues to offer insights into impressions, engagements, and subscriber demographics, helping brands and professionals refine their approach. As newsletters gain more traction, these updates will provide valuable data for content strategy and audience engagement on the platform.