Snapchat Shares Marketing Statistics for Valentine’s Day

As Valentine’s Day approaches, Snapchat has released new insights into how its users engage with brands during the holiday. The data comes from a study that Snapchat commissioned with the National Research Group to explore shopping habits and brand interactions across four global markets.

One key finding is that many Snapchatters (almost 70%) do all of their Valentine’s Day shopping during sales periods and other discount opportunities. However, at least in the UK, Snapchat users also tend to spend twice as much as people who aren’t active users are the platform On top of this, while some make last-minute purchases, a significant portion start browsing as early as January, looking to brands for inspiration and deals.

Additionally, 36% of users say they recognize the start of the Valentine’s shopping season through major sales events – meaning that they’re often nudged into making purchases specifically because of posts on platforms like Snapchat. Another major takeaway is the influence of friends and family in the decision-making process – Snapchat users frequently discuss gift ideas with their social circles before making purchases, with personal recommendations being a primary trigger for Valentine’s Day shopping.

Brands also play a crucial role in helping Snapchatters create meaningful experiences. Many users actively seek gift ideas and celebration inspiration from businesses, making it an ideal time for brands to engage. 83% immediately default to brands thatt make them get creative, while 65% agree that features like AR lenses are a more personal way to create a holiday message (meaning that they’re likely to produce posts using Snapchat’s specialised features).

According to Snapchat, immersive advertising strategies – such as AR experiences, takeover ads, and influencer collaborations – can effectively capture attention and encourage action. In fact, 72% of Snapchatters say they would visit a brand’s website or store after seeing a compelling holiday ad on the platform.

With 850 million monthly active users, Snapchat presents a valuable opportunity for brands to connect with an engaged audience this Valentine’s Day. As consumers plan celebrations for all types of love – romantic, platonic, and familial – businesses can tap into these moments as both a source of engagement and a way to potentially spread their brand awareness much further in a short span of time.