Pinterest Reports Record Growth in Users and Revenue in Q4
Pinterest has reported record-breaking numbers in its latest earnings update, revealing significant increases in both user engagement and revenue during the fourth quarter of 2024. The platform reached 553 million monthly active users, marking a 16 million user increase compared to the previous quarter.
The growth reflects Pinterest’s expanding role as a product discovery tool, with many users turning to the platform with shopping intent. Notably, Pinterest saw a significant rise in European users, reversing earlier trends where it had been losing ground in the region. While its U.S. user base remains relatively stable, the platform is continuing to gain traction in multiple global markets.
On the financial side, Pinterest recorded $1.2 billion in revenue for Q4, pushing its total annual earnings to $3.6 billion, a 19% year-over-year increase. However, despite strong overall performance, Pinterest’s revenue per user remains considerably lower outside the U.S., highlighting potential opportunities for growth in international markets. The challenge remains in attracting advertisers in these regions, where spending on Pinterest campaigns is still limited.
The company has focused its investment on improving its platform rather than significantly increasing its marketing budget. Research and development spending saw a notable rise, with efforts focusedon AI-powered Performance+ ads and enhanced search and discovery tools.
Unlike other social platforms, Pinterest has yet to introduce AI chatbots or image generators, but it continues to refine its shopping features. Future AI-driven updates may include generative AI styling tools, allowing users to create visual representations of outfits and find similar products on the platform.
