TikTok Unveils 2025 Marketing Calendar to Aid Seasonal Campaigns

TikTok has launched its 2025 marketing calendar, a comprehensive tool designed to help marketers optimize seasonal opportunities and align campaigns with key events throughout the year. To cater to global audiences, TikTok has also introduced 15 regional versions of the calendar, allowing marketing teams to access insights tailored to their target demographics.

The calendar provides quarterly overviews with detailed descriptions of major events, relevant trends, and usage statistics. These features aim to guide marketers in planning campaigns by highlighting key moments and popular topics that resonate with TikTok users during specific periods.

Naturally, this makes it easier for marketers to know how – and when – to market effectively on the platform. Given TikTok’s current uncertain state, with multiple companies actively offering to buy it, this calendar is both a useful marketing tool and an incentive for advertisers to not give up on the platform just yet.

This regionalised and in-depth coverage of how dfifferent audiences will behave is an invaluable tool, and something that not many platforms have done in a similar way before. According to Tiktok, each calendar is bespoke for its region, ensuring that different audience habits are properly repsesented instead of just being wider assumptions based on the platform’s overall user data.

With Tiktok still operating and showing no obvious signs of being re-banned (mostly due to how many companies want to purchase it outright), advertising on the platform should be a safer bet. This calendar shows that ByteDance are confident in the app still operating long-term.