Threads Introduces Markup Feature for Re-Shared Posts

Threads has introduced a new feature that allows users to add markup to posts they re-share, providing a streamlined way to annotate or highlight specific elements directly within the app.

The feature, called “Markup,” appears as an additional option when users select the “Repost” button. This tool enables users to draw on images, add highlights, or include custom notes before sharing the post with their audience. Social media expert Lindsey Gamble showcased the feature, illustrating how it eliminates the need for users to download, edit, and re-upload images manually.

While the change might not drastically alter user workflows, it offers a more convenient way for individuals to personalize and emphasize their contributions to shared content. The built-in functionality could encourage more interactive and customized sharing, allowing users to add their own details to posts instead of having to take screenshots and edit them that way – whether it’s for genuinely educational purposes or simply to make memes within the app itself.

Currently, the feature is available only to select users in the United States, with Threads planning a gradual rollout to additional regions. For now, some users may need to wait before gaining access to the new tool – but it’s very likely that this initial rollout will also be an opportunity to catch faults in the system.

While relatively minor, the addition of Markup adds a new layer of flexibility for users looking to inject creativity or context into their re-shared posts, aligning with broader trends in social media that prioritize customization and user input. Crucially, it’s also a feature that no other major competitors really have – while X has the ability to add stickers to posts you’ve created, there isn’t similar features for reposted content that still credits the original creator.