Instagram Teases New AI-Powered Video Editing Features

Instagram is preparing to roll out advanced AI video tools, offering users more creative control over their content. According to Instagram head Adam Mosseri, the upcoming features will allow in-app video transformations, such as changing backgrounds, altering outfits, and even creating playful representations like Muppet-style versions of users.

Powered by Meta’s Movie Gen engine, these tools aim to simplify video editing and provide enhanced storytelling options. Users could utilize the features to craft more visually dynamic clips, and to enhance their older content if they are a new arrival from another platform.

Critics argue that AI-generated visuals, like fictional landscapes or characters, might dilute the “social” aspect of the platform. They caution against relying on content that doesn’t reflect real-world moments or creativity. However, like with many AI-capable creator platforms, there is no defined single way to use these AI feautures – meaning that different creators may start using the tools in drastically dfferent ways.

With Meta increasingly investing in better AI software and services, it makes sense that Instagram would become a testing ground for their AI video editing tools. With video content becoming increasingly popular across the enire social media industry, providing such a major suite of AI tools could be a well-timed way of drawing in more creators – and with them, advertisers – who aren’t currently using Instagram.