Pinterest Unveils 2025 Trend Predictions

Pinterest has released its much-anticipated Pinterest Predicts 2025 report, offering a glimpse into upcoming cultural and consumer trends based on engagement patterns observed over the past year. Known for its accuracy – Pinterest claims an 80% success rate in forecasting trends – this annual report has become a valuable resource for brands and marketers.

The report highlights 20 trends expected to gain momentum in 2025, each accompanied by data-driven insights and visual examples showcasing how the trend is manifesting on the platform. From niche aesthetics like “Fisherman Aesthetic” to fantasy-inspired “Castlecore,” Pinterest’s predictions reflect diverse lifestyle shifts that could shape marketing strategies in the coming year.

This year, Pinterest is also introducing an interactive element to the report’s launch. Between December 9 and December 13, the platform will roll out exclusive trend-inspired products and experiences, available to users on a first-come, first-served basis. Dubbed “trend drops,” these offerings include unique items such as hand-painted pianos, 14-carat tooth gems, and free mountain retreats, giving participants a chance to experience next year’s trends firsthand.

The visual-heavy mini-site accompanying the report gives a clear representation of each trend, making it easier for users and brands to understand how these shifts could translate into actionable opportunities – for example, as clothing product aesthetics or social media ad concepts. While there’s no way to know how invaluable these trends will be for sure, Pinterest bases its predictions off hard data behind the scenes – and even the smallest trend could blow up into something much larger partway into 2025.