X Updates Analytics to Show Follower vs Non-Follower Data

X has unveiled a new feature in its analytics tools, enabling users to view the engagement split between followers and non-followers on their posts. This addition provides creators with deeper insights into their audience interactions, potentially informing strategies to grow their following.

The feature, showcased by X Daily News, presents a chart breaking down engagement by followers and non-followers. While this data offers valuable context, its implications reflect broader shifts in social media dynamics. The rise of algorithmic “For You” feeds across platforms like X and Threads has resulted in more non-followers engaging with content, raising questions about whether posts are reaching their intended audience of followers.

This new data option may also give insight into whether content is pushed towards followers or non-followers more effectively. Threads users, who have access to similar analytics, have observed that the majority of interactions often come from non-followers.

This suggests that algorithm-driven recommendations may prioritize broad reach over follower-specific visibility, potentially discouraging users from following profiles altogether. Instead, users rely on the algorithm to surface relevant content, making the “Follow” button less critical in engagement strategies.

While this might not mean much for some creators, it opens up a whole range of other data analysis options, allowing for easy comparison between two very distinct user groups based on each specific account. This feature hasn’t been an option within X for regular users before, and could be another attempt to keep up with Threads’ new features in the aftermath of a large user exodus.