TikTok Triples In-App Sales on Black Friday with TikTok Shop Push

TikTok’s efforts to establish itself as a major in-app shopping platform seem to be gaining traction, with the company reporting a threefold increase in Black Friday sales compared to last year. TikTok’s “Shopping Season” campaign, which included live-streamed shopping events, celebrity appearances, and promotional campaigns, drew significant user engagement and showcased the platform’s growing influence in e-commerce.

According to TikTok, the platform achieved over $100 million in single-day sales on Black Friday, representing a significant milestone in its bid to replicate the success of its Chinese counterpart, Douyin. TikTok Shop saw a 165% year-over-year increase in shoppers during the Black Friday and Cyber Monday period, supported by massive community engagement, with hashtags like #TikTokShopBlackFriday and #TikTokShopCyberMonday accumulating billions of views.

TikTok noted that a third of purchases made during the campaign came from small and medium-sized enterprises. Popular product categories included makeup, skincare, menswear, fitness items, and kitchen appliances. A standout moment in the campaign was a live-stream shopping event hosted by Nicki Minaj, which became the most-watched TikTok Shop LIVE in the app’s history, amassing 172 million views.

Given the recent successes of Douyin and TikTok’s efforts to emulate its sister site, this seems like a solid win for the platform. Of course, with mini-apps still on the way, there’s a chance that TikTok will see even higher sales numbers overall once the new features are fully implemented.