TikTok Introduces Generative AI Video Studio Features

November 15, 2024 Staff Writer

TikTok has introduced Symphony Creative Studio, an AI-driven platform designed to assist advertisers and creators in producing engaging video content efficiently. The tool aims to address challenges in maintaining a steady flow of fresh, high-performing ad creatives, a critical factor in advertising success – on TikTok, a reliable stream of content is a vital part of retaining relevanece, and the new AI generation options are meant to make that process much easier.

The platform provides tools for various use cases, each with a range of controls and options to tweak the output:

Generate & Remix Videos: Users can input product details or URLs to create TikTok-ready content. The tool draws inspiration from TikTok’s top-performing videos and uses licensed assets from partners like Getty Images. All generated content is labeled as AI-created to ensure transparency.
Avatar Videos: AI avatars representing diverse demographics can narrate scripts, perform gestures, and localize content. Companies such as Vodafone and Vietjet have already utilized these avatars for branding and multilingual campaigns.
Translate & Dub Videos: This feature helps brands localize their content, translating voiceovers into multiple languages with options for voice cloning and lip-syncing. Early adopters, like Germany’s VOGGSMEDIA, have reported a significant boost in conversions and reduced costs.
Video Editor: Creators can enhance existing videos with captions, music, and effects. The editor allows for easy customization while maintaining transparency about AI involvement.
Daily Video Generations: Users receive daily, auto-generated videos tailored to their brand and product needs, offering a practical solution for maintaining a dynamic online presence.

Platform is now available to TikTok for Business users, and TikTok has hinted at further updates, including features to refresh existing videos and generate TikTok-specific scripts. As brands increasingly rely on AI tools for creative production, Symphony Creative Studio has effectively been TikTok’s way of ensuring that users stay within their ecosystem rather than turning to third-party AI tools – and time will tell if these new studio features become a widespread choice.