TikTok Expands ‘TikTok Academy’ To Encourage New Advertisers

TikTok has updated its ‘TikTok Academy’ platform, adding new courses and features aimed at enhancing marketers’ skills on the platform. Launched initially in 2022, TikTok Academy offers a range of free educational modules designed to help advertisers and agencies optimize their content and ad strategies within the app.

With the holiday season approaching, TikTok Academy aims to support marketers as they prepare for increased online activity. The hope is to attract more advertisers to the platform, or at least get existing independent advertises ready for a spike in users. The latest update brings an enhanced user interface and expanded learning content, making it even more accessible for marketers looking to deepen their understanding of TikTok’s promotional tools.

The updated curriculum now includes five core learning streams, each covering distinct aspects of TikTok marketing. This includes training on TikTok’s “Creative Codes,” which outlines six fundamental principles for creating engaging content tailored to TikTok’s audience. The courses, mostly under an hour long, include practical insights and actionable strategies for developing effective campaigns.

With more and more advertisers looking to social media as the holiday season approaches – a time where users are actively looking for gifts and are much more receptive to in-feed advertising – these updated courses should make as significant difference to the amount of sales being made through TikTok.