Threads Introduces Mobile Analytics Features

Threads, Meta’s emerging social platform, has introduced mobile analytics, offering users the ability to monitor post performance directly from their smartphones. This comes after a decently long time of analytics being limited only to desktop platforms – with analytics themselves only being fully available since August.

The new analytics tabs are accessible via a chart icon on user profiles, and provide key metrics such as post views, likes, replies, re-posts, and audience demographics like location, age, and gender. While not necessary for users who are just there to follow their favourite creators, it’s an important addition to the platform, and one that could make all the difference to creators (or brands) that want to grow their presence across Threads as an X replacement or alternative.

With Threads continuing to grow at a rapid pace and currently boasting 200 million monthly active users, this feature enhances the app’s appeal for businesses aiming to optimize their content strategies. The second half of the year has seen Threads undergo a number of tweaks and additions across many aspects of the platform, including entire overhauls for creator tools and several new features for regular users.

This new analytics update is available on both iOS and Android devices starting today, and is another step towards Threads being able to rival the social media giants it is trying to contend with.