GoFundMe Partners With Meta for Social Media Crowdfunding

GoFundMe is expanding its efforts to reach younger audiences through a new partnership with Meta, focusing on making it easier to share and support charitable causes across social media platforms. The collaboration, launching on October 31, will allow users in the U.S., Canada, U.K., Ireland, and Australia to integrate GoFundMe fundraisers directly into Instagram Stories, offering a streamlined donation process with a “polished look” to help campaigns stand out.

GoFundMe’s new features also include in-video fundraising widgets for streamers on platforms like Twitch and Instagram Live, allowing viewers to donate via QR codes while tracking campaign progress in real time. This partnership is part of GoFundMe’s strategy to engage Gen Z, a demographic that prefers direct, digital-first giving.

According to a recent GoFundMe survey, 41% of Gen Z respondents said social media content influences their decision to support causes. By integrating fundraisers into Instagram, GoFundMe aims to meet younger users in the online spaces they frequent, encouraging seamless donations with fewer hurdles to jump through.

While crowdfunding has always been tied to social media in one way or another – since it’s the best way to build awareness of a fundraiser online – this partnership is a very direct effort to get younger audiences interested. As modern social media becomes a lot faster-paced and attention-span-driven, having fewer obstructions to giving money means more donations.