Snapchat Unveils Insights Report on Indian Gen Z Market

A new report from Snapchat, in collaboration with Boston Consulting Group (BCG), offers a comprehensive look into the spending habits and engagement behaviors of Gen Z in India. The 64-page report, aimed at helping brands better understand and connect with this demographic, highlights several key findings that could make a significant difference in how social media companies target these audiences.

Gen Z, now the largest generational group in India, is set to significantly increase its spending power in the coming years. The report shows a shift in how this generation approaches shopping, social influence, and digital engagement, with Snapchat playing a pivotal role in their online interactions. The platform boasts that 90% of its daily active users in India are aged 13-34, positioning it as a crucial gateway for brands to reach young consumers.

The report also dives into Gen Z’s motivations in more depth, explaining how brands are able to align with the new values of this younger Indian user base and potentially get a stronger hold on the market. While the full report is too complex to explain here, the full report is freely available to download as a PDF and contains a dearth of confirmation on the “2$ trillion opportunity” that India’s Gen-Z audience has become.