FeaturedNews

Threads Becomes 6th Most Downloaded App Across iOS and Android

Threads, Meta’s alternative to X (formerly Twitter), continues to rise in popularity, as reflected by its increasing app download numbers. According to recent data from AppFigures, Threads ranked 6th overall in cumulative downloads for August 2024, with 28 million downloads that month alone. This marks a steady climb, as the app was ranked 8th in January and 7th in July.

Notably, this data is split between the iOS App Store and Google Play. On Google Play, Threads sits at 8th with a potential dip down to 9th in the future – but on iOS, it’s the second most downloaded app – behind TikTok by a margin of only 2 million downloads.

In comparison, X has seen a notable decline in its download rankings. Currently, it ranks 43rd for iOS and 56th for Android in the U.S., with similar figures in other regions. While these download numbers might not fully reflect X’s user base due to its established presence – since many users will have already downloaded the app months or years ago – the platform has been losing users, particularly in Brazil where it recently faced a ban.

Despite this, X still maintains a significant lead in terms of active users, with 500 million monthly and 250 million daily users. Some project that Meta’s social network could surpass 300 million active users by the end of the year, which puts it on track to match or even surpass X depending on the latter’s performance at that point.

Social Discovery Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769