Pinterest Expands In-App Shopping Promotional Campaign
Pinterest is stepping up its efforts to attract more advertising partners by launching an expanded promotional campaign. Originally introduced in July in its original form, the campaign aims to highlight the platform’s strengths in connecting users with a variety of interests – as well as promote the popularity of Pinterest as an online in-app shopping platform.
As part of this promotional push, Pinterest has rolled out some fantastical animations that emphasize how useful the platform is for shopping – namely ads that focus on buying new carpets, planning for parties, and even getting food ideas. This is meant to highlight Pinterest’s strong reputation as a shopping discovery platform, both to draw in new users and to make its value clear to advertisers who want to capitalize on those markets.
While Pinterest’s pinboard style of social media can make it a little bit intimidating to users who only have experience with platforms like X, it’s hard to deny that this structure makes it ideal as a “window shopping” website. Platforms like Pinterest, which attract users with specific purchasing interests and can serve them products directly in their feed, can deliver higher conversion rates compared to broader social platforms where users engage primarily for entertainment or news.
For businesses, Pinterest’s expanding user base and focus on in-app shopping discovery make it an increasingly attractive space for digital marketing efforts. Given the platform’s focus on image sharing, and the way that many users visit it specifically for inspiration or shopping purposes, these new ads are a hint that Pinterest wants to really emphasize how valuable it could be to ad partners.