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Noom Vibes Acquires Social Audio Discovery App Wisdom

Noom Vibes has acquired Wisdom, an AI-powered social discovery app founded by Dayo Akinrinade in 2021. Originally launched to democratize mentorship and knowledge sharing through a live “conversations” system, Wisdom quickly evolved in response to user interest, pivoting towards wellness and personal development.

The app’s innovative TikTok-style algorithm, which recommends content based on user engagement and behavior, played a crucial role in its growth. This algorithm will now enhance Noom Vibes’ capabilities, offering users more personalized and engaging wellness experiences.

The acquisition process was long and thorough, involving £1.5m in seed funding and multiple layers of expert-led verification. The scalability and modularity of the platform, as well as its highly flexible focus, seems to have been a key point behind why it was acquired so eagerly.

As part of the acquisition, Akinrinade and her team of 15 have joined Noom Vibes, where they continue to innovate under the new brand. Akinrinade, now serving as the Founder and General Manager of Noom Vibes, emphasizes the importance of building with integrity and scalability, lessons she attributes to the rigorous acquisition process.

The acquisition has already yielded tangible results, with the integration of features such as step and habit trackers, enabling users to earn rewards for healthy behaviors. These rewards, which can be donated to charity, have led to over $14,000 in donations and significant engagement, with users tracking billions of steps and millions of healthy habits monthly.

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