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LinkedIn Expands Video Content with TikTok-Style Carousels

LinkedIn is expanding its focus on video content with the introduction of in-feed video carousels, a new feature aimed at enhancing user engagement and appealing to younger audiences. The professional networking platform has been gradually rolling out this feature, which presents a side-scrolling display of video clips directly within users’ feeds.

These video carousels are algorithmically tailored to individual users, based on their in-app activity and profile details. When users tap on a video, they are taken to a full-screen, vertical video feed, reminiscent of the TikTok experience. This new video feed was first launched by LinkedIn in March as part of its strategy to adapt to shifting content consumption trends.

LinkedIn’s move to promote video content comes as part of a broader effort to leverage its rapidly growing library of user-generated videos. The platform recently reported a significant increase in video uploads, with a 34% year-over-year growth.

LinkedIn also noted that 1.5 million pieces of content are uploaded every minute, with video emerging as the fastest-growing content type. The company’s approach of integrating non-intrusive video carousels into the feed could be a strategic way to experiment with video content without disrupting the user experience.

While the introduction of video carousels aligns with the rising trend of video engagement, there are questions about its effectiveness in LinkedIn’s professional context. Unlike short-form video platforms such as TikTok, LinkedIn users typically seek more in-depth, professional engagement.

As LinkedIn continues to explore video as a key content format, the success of these carousels will provide valuable insights into the platform’s ability to balance professional networking with evolving digital content trends.

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