Retro Enables Sending Postcards to Friends Without Sharing Addresses
Photo-sharing app Retro has introduced a novel feature allowing users to send postcards without having to share an address. This new feature offers a seamless and private way to share moments with friends.
Retro’s postcard feature keeps addresses confidential by prompting the recipient to enter their address securely. Users can now send any photo as a postcard with just a few taps, and Android users can now send postcards directly from their camera roll.
To introduce the update, Retro released a video on their socials to showcase how the postcard feature works. It also highlights its intuitiveness, enhancing the app’s appeal for those who value privacy and ease of use. The feature is currently free as the company has yet to implement a payment system.
However, Retro has stated that it will eventually look to monetize through a premium subscription, but no further updates regarding this have been shared so far.
The app’s continued focus on private and meaningful connections, without relying on ad-driven models, offers a unique perspective on building user trust and engagement.
Retro is clearly making a mark in the social photo-sharing space, with its co-founder and CTO commenting recently on the similarity of the new Google Photos feature “My Week” to Retro’s UX:
When asked for a comment by TechCrunch on the similarities, a Google spokesperson responded that the “My Week” feature was currently an invite-only experiment. This means that its design might still change before it goes public.
“One of the things with Retro is that we have a unique approach — both to the product but also the ethos of things,” shared Retro’s CEO Nathan Sharp to TechCrunch.
“On Retro, your photos are incredibly private. We don’t sell or rent our user data to anybody. We aren’t an ad-driven model. We don’t have a public feed of people that are trying to build audiences, so you don’t run into distractions outside of family and friends. We don’t train AI models on any of your photos. I think the simplicity and the focus of that still helps us differentiate from any kind of bigger multi-use case app,” added Sharp.
Learn more about Retro by visiting its website here.
