Djungo Launches Digital Out-of-Home Ads for Real-life Connections

Swedish social discovery app Djungo has launched a new Digital Out-Of-Home (DOOH) campaign in Stockholm. With the slogan “Nothing Beats the Real Thing,” Djungo aims to highlight the value of face-to-face meet-ups in an increasingly digital world.

The ad campaign cleverly targets busy urban locations which more people are likely to come across when out and about. This strategic placement underscores the app’s mission to bring people together in physical spaces. Meanwhile, its messaging – like “Get Together” and “Nothing Beats the Real Thing” – offers a reminder of the importance of offline interactions.

Displayed across multiple screens throughout Stockholm, it reinforces the message that genuine human connections cannot be replaced by digital interactions.

The promotional initiative comes at a time when, despite global connectivity, many people feel isolated and overwhelmed by their digital lives. A recent study by the Youth Barometer (Ungdomsbarometern) reveals that many young Swedes feel stressed about their screen time and are more likely to identify with interest-driven communities than with traditional subcultures.

On LinkedIn, Djungo’s founder emphasized their mission to use the digital as an opportunity to facilitate meaningful in-person interactions “Likes may be fleeting, but authentic human connections hold the key to fulfillment,” according to founder Jakob Lundström. He also emphasises Djungo’s aim to empower the next generation to engage with the world actively and discover more about themselves by interacting in real life.

This campaign is a significant Out-of-home advertising move for the brand, showcasing how digital platforms can be used to promote offline engagements. It marks Djungo’s latest effort to promote its goal of uniting like-minded people and fostering genuine relationships.

With its relevant and compelling message aligned with strategically chosen display locations, the DOOH campaign offers a great example of how to promote human connection in today’s digital age.

Learn more about Djungo by visiting its website here.