Seen: An App for Live Video Reactions to Shared Content

A new app for iOS, seen, allows its users to send and receive live video reactions to shared content, including TikToks.

Seen enables its users to send and receive videos in one-on-one iMessages or group chats of up to 11 people. When content is shared with them, recipients must record a live reaction video, which is viewable only by the sender and mutual friends. This reciprocal interaction is to encourage more authentic and engaging conversations.

A standout feature of Seen is its seamless TikTok integration, enabling users to share videos directly from the TikTok app. Additionally, Seen offers a scrollable feed of popular TikTok videos and the ability to upload content from your camera roll. Future updates will include integrations with YouTube Shorts and Instagram Reels.

Since its App Store launch earlier this month, Seen has quickly garnered thousands of users, with plans for an Android version on the horizon. The app has attracted significant investor interest, securing $1 million in funding from notable figures such as Twitter co-founder Ev Williams and Twitch co-founder Kevin Lin.

Seen is not just about private interactions; the company plans to introduce a public feed for discovering new users and envisions popular content creators engaging with fans through one-on-one reactions.

The app’s monetization strategy includes premium features like games and filters, alongside innovative advertising that collects anonymized user reaction data.

In a market where past reaction-based apps have failed, Seen enters at a crucial moment when demand for genuine online interactions is high.

Learn more about Seen by visiting its website here.