Locket – The Widget To Receive Live Photos From Friends

Locket allows its users to create a widget on their home screen which serves as a portal to connect with friends and family, by using it to receive or send live photos throughout the day.

You can add a maximum of 20 friends on the app, with whom you can share and receive live photos from, which appear directly on the Locket widget on your home screen once received.

The app’s features include the ability to send reactions to photos and to personalize the widgets on your home screen to differentiate between best friends, family or crushes.

Since launching in 2022, viral TikTok posts about Locket boosted the app to reach the top spot in the Apple app store that same year. Locket’s popularity continues to grow, going viral again last month in an Instagram story which has generated more organic user-generated content about the app.

Interestingly, while Locket spends most of its marketing budget on the US market, it’s amassed an impressive following in Vietnam. In fact, it counts a high-profile Vietnamese influencer among its user base.

Developed by a former Apple Developer Conference student scholarship winner, founder Matt Moss first created the digital locket widget as a birthday present for his long-distance girlfriend.

“Even though it was just a private app for the two of us, originally, Ava started showing the app to our friends and they would all ask where they could download it,” Moss shared in an interview.

Some big names behind Locket’s initial $12.5 million in funding include OpenAI CEO Sam Altman and Instagram co-founder Mike Krieger. According to Moss, the app’s success is down to its simplicity and how it prioritizes the user’s most important social connections.

Learn more about Locket by visiting its website here.