Wizz Shares Insights on User Retention

Wizz is a social Discovery app aimed at teenagers across the world. It provides a safe space for teenagers to meet new friends, making connections across the world and locally. It’s an app that recently hit 1.5 million daily active users and boasts 16 million users overall. It’s an impressive number to have reached – but CEO Aymeric Roffé outlined how retention more than anything has been key to that growth. Wizz works hard to keep its app evolving, relevant and engaging to its users. 

In a guest post on Mobile Marketing – Roffé outlined 4 key factors that have helped them keep retention of users high. Head here to check out that article in full and all the details. To summarise, Roffé said the number one key to keeping users was to put them at the centre of your app. Right from the beginning, Wizz has solicited feedback from its users, listened to them and tried to understand what works for them on the app and what doesn’t. 

Secondly, Roffé outlines the concept of failing fast and being nimble. It’s good to test out lots of features – and when one works and has strong engagement in a trial, expand it to a wider audience on the app. But app developers need to be flexible and ruthless. If there is a feature that is not generating engagement – as much as maybe you like the concept – you have to kill it. 

Thirdly, you need to understand your audience and where they operate online and in the real world. There is no point advertising or trying to speak to them where they are not hanging out. For Wizz specifically, that means allowing Wizz to be an app that has content compatible with TikTok and other social platforms for example. 

And Lastly, moderation and creating a safe community is vital. Without it, trust is lost, and your community can risk straying from the welcoming positive social discovery environment most apps are striving for. 

It’s a really fascinating guest post and we implore you to check out in full. It covers such a key question and challenge that so many start-ups in the social discovery space are facing. Attracting new users to their emerging apps is vital – but retention needs to be thought about right from the start. Growth can only come from serving your existing users while acquiring new ones.